Cinema Operations & How to Grow Your Business

This guide is packed with insights, knowledge, and examples of applicable initiatives and case studies from other cinema operators and experts in the sector, to support you in the day to day running of your cinema business.

‍

Specifically, we want to:

‍

• Help you understand the current state of the cinema sector, with a focus on Europe.

• Show you how cinema management software can help you increase your business efficiency.

• Give you concrete examples of how other cinemas and operators use data analytics and insights in their daily operations.

• Inspire you with creative marketing ideas to drive attendance.

• Help you understand how memberships and subscriptions can support loyalty, frequency, and reach younger audiences.

‍

We’ve gathered together a wide range of case studies, the latest data and reporting from the leading bodies across our industry, alongside practical advice and proven methods that have positively impacted cinemas large and small when it comes to growing their business in the hopes they inspire and support you.

‍

PART ONE: An overview of the cinema sector- Loyalty and Subscriptions- Audience Development- Software and Data

PART TWO: Case studies to inspire you from across Europe and beyond- A look to the future- Additional resources